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The Startups Trying to Fix The Bias Problem in Hiring

Sunday, December 11, 2016 /
Solving the unsolvable problem in human resources.

Implicit bias in hiring is so hard to root out because, well, it’s implicit. Even when managers talk a good game about increasing diversity at the office, their actions rarely match their intent: In three studies, researchers at MIT and Indiana University found that organizations that tout meritocracy actually show the greatest bias against women. And homogeny isn’t only unfair -- it’s bad for business. Companies with the most ethnically diverse teams are 35 percent more likely to have returns above the national industry median, according to McKinsey. 



But how can a company fix the problem, and avoid fueling managers’ conscious and subconscious biases? A new crop of startups has a solution: blind recruitment. It’s a hiring method that conceals candidates’ gender, race and education background -- enabling a person to interview or perform job-related tests and be considered solely on those merits. Think of The Voice, but with a job offer rather than a recording contract. Here’s how three startups can help you go blind. 


GapJumpers


The GapJumpers team strips a job description of subjective junk (like passionate and team player) and creates an objective test for candidates, pulling from more than 750 challenges that span domain expertise and specific skills. “Just by applying blind auditions to the hiring funnel that already exists, we’ve seen a 60 percent increase in diverse applicants making it through to the interview, and a 200 percent increase in women,” says cofounder Kédar Iyer. GapJumpers has done more than 1,600 blind auditions for companies including BBC, Dolby and Return Path.

Interviewing.io

This platform allows tech companies to assess coding skills through an anonymous system. If a candidate is up to snuff, the interview can be handled through voice-masking technology that obscures the applicant’s gender. (A 2014 study found that candidates with “vocal fry” -- a low-pitched, creaky-sounding speech pattern common among young American women -- are perceived as less competent, less educated, less trustworthy and less hirable.) Twitch, Lyft and Asana are early embracers of the site. 

Blendoor



Created by Stephanie Lampkin, an African-American woman who was once told that her background wasn’t technical enough for a job -- despite an engineering degree from Stanford and past gigs at Microsoft and Deloitte -- this app matches applicants to open positions Tinder-style (but minus photos). Hiring managers can swipe on profiles scrubbed clean of identifying info. If both sides have interest, they set up an interview. Launched in March, Blendoor is being tested by companies including Airbnb and Twitter.

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How to Create a Logo

Monday, December 5, 2016 /
Your logo is a visual representation of everything your company stands for. Think of McDonald's golden arches or the Nike swoosh-these two impressive logos embody these companies well. But many companies still skimp on developing this key identity piece.



Ideally, your company logo enhances potential customers and partners' crucial first impression of your business. A good logo can build loyalty between your business and your customers, establish a brand identity, and provide the professional look of an established enterprise.
Consider Allstate's "good hands" logo. It immediately generates a warm feeling for the company, symbolizing care and trust. With a little thought and creativity, your logo can quickly and graphically express many positive attributes of your business, too.

Logo Types

There are basically three kinds of logos. Font-based logos consist primarily of a type treatment. The logos of IBM, Microsoft and Sony, for instance, use type treatments with a twist that makes them distinctive. Then there are logos that literally illustrate what a company does, such as when a house-painting company uses an illustration of a brush in its logo. And finally, there are abstract graphic symbols-such as Nike's swoosh-that become linked to a company's brand.
"Such a symbol is meaningless until your company can communicate to consumers what its underlying associations are," says Americus Reed II, a marketing professor at the University of Pennsylvania's Wharton School, who's conducted research on the triggers that lead consumers to identify with and become loyal to a brand. But building that mental bridge takes time and money. The Nike swoosh has no inherent meaning outside of what's been created over the years through savvy marketing efforts that have transformed the logo into an "identity cue" for an athletic lifestyle.
Growing businesses can rarely afford the millions of dollars and years of effort required to create these associations, so a logo that clearly illustrates what your company stands for or does may be a better choice. Even a type treatment of your company's name may be too generic, says Placitas, New Mexico, logo designer Gary Priester, principal of gwpriester.com, the Web arm of design firm The Black Point Group. Priester believes customers should be able to tell what you do just by looking at your logo.

Getting Started

Before you begin sketching or learning how to design a logo, first articulate the message you want your logo to convey. Try writing a one-sentence image and mission statement to help focus your efforts. Stay true to this statement while creating your logo.
But that may not be enough to get you started. Here are some additional tactics and considerations that will help you create an appropriate company logo:
  • Look at the logos of other businesses in your industry. Do your competitors use solid, conservative images, or flashy graphics and type? Think about how you want to differentiate your logo from those of your competition.


  • Focus on your message. Decide what you want to communicate about your company. Does it have a distinct personality-serious or lighthearted? What makes it unique in relation to your competition? What's the nature of your current target audience? These elements should play an important role in the overall design or redesign.
  • Make it clean and functional. Your logo should work as well on a business card as on the side of a truck. A good logo should be scalable, easy to reproduce, memorable and distinctive. Icons are better than photographs, which may be indecipherable if enlarged or reduced significantly. And be sure to create a logo that can be reproduced in black and white so that it can be faxed, photocopied or used in a black-and-white ad as effectively as in color.
  • Your business name will affect your logo design. If your business name is "D.C. Jewelers," you may wish to use a classy, serif font to accent the letters (especially if your name features initials). For a company called "Lightning Bolt Printing," the logo might feature some creative implementation of-you guessed it-a lightning bolt.
  • Use your logo to illustrate your business's key benefit. The best logos make an immediate statement with a picture or illustration, not words. The "Lightning Bolt Printing" logo, for example, may need to convey the business benefit of "ultra-fast, guaranteed printing services." The lightning bolt image could be manipulated to suggest speed and assurance.
  • Don't use clip art. However tempting it may be, clip art can be copied too easily. Not only will original art make a more impressive statement about your company, but it'll set your business apart from others.


  • Avoid trendy looks. If you're redesigning your old logo, you run the risk of confusing customers-or worse, alienating them. One option is to make gradual logo changes. According to Priester, Quaker Oats modified the Quaker man on its package over a 10-year period to avoid undermining customer confidence. But don't plan to make multiple logo changes. Instead, choose a logo that will stay current for 10 to 20 years, perhaps longer. That's the mark of a good design. In fact, when Priester designs a logo, he expects never to see that client again.

Watch Your Colors

One thing you need to be careful of as you explore color options is cost. Your five-color logo may be gorgeous, but once it comes time to produce it on stationery, the price won't be so attractive. Nor will it work in mediums that only allow one or two colors. Try not to exceed three colors unless you decide it's absolutely necessary.
Your logo can appear on a variety of media: signage, advertising, stationery, delivery vehicles and packaging, to name just a few. Remember that some of those applications have production limitations. Make sure you do a color study. Look at your logo in one-, two- and three-color versions.

Hire a Designer

While brainstorming logo ideas by yourself is a crucial step in creating your business image, trying to create a logo completely on your own is a mistake. It may seem like the best way to avoid the high costs of going to a professional design firm, which will charge anywhere from $4,000 to $15,000 for a logo design. Be aware, however, that there are thousands of independent designers around who charge much less. According to Stan Evenson, founder of Evenson Design Group, entrepreneurs on a tight budget should shop around for a designer. "There are a lot of [freelance] designers who charge rates ranging from $15 to $150 per hour, based on their experience," he says.
But don't hire someone just because of their bargain price. Find a designer who's familiar with your field . . . and with your competition. If the cost still seems exorbitant, Evenson says, "remember that a good logo should last at least 10 years. If you look at the amortization of that cost over a 10-year period, it doesn't seem so bad."
Even if you have a good eye for color and a sense of what you want your logo to look like, you should still consult a professional designer. Why? They know whether or not a logo design will transfer easily into print or onto a sign, while you might come up with a beautiful design that can't be transferred or would cost too much money to be printed. Your logo is the foundation of all your promotional materials, so this is one area where spending a little more now can really pay off later.

Using and Protecting Your Logo

Once you've produced a logo that embodies your company's mission at a glance, make sure you trademark it to protect it from use by other companies. You can apply for a trademark at the U.S. Patent and Trademark Office Web site.


Then, once it's protected, use it everywhere you can-on business cards, stationery, letterhead, brochures, ads, your Web site and any other place where you mention your company name. This will help build your image, raise your company's visibility and, ideally, lead to more business.
Creating a logo sounds easy, doesn't it? It can be. Just remember to keep your customers and the nature of your business in mind when you put it all together. In time, you'll have succeeded in building equity in your trademark, and it will become a positive and recognizable symbol of your product or service.
Compiled from articles written by David Cotriss, Kim T. Gordon and Steve Nubie previously published on Entrepreneur.com, and from excerpts from Start Your Own Business .

Busting the 6 Myths of Entrepreneurship

Sunday, December 4, 2016 /
In Real Leaders Don't Follow, author Steve Tobak explains how real entrepreneurs can start, build, and run successful companies in highly competitive global markets. He provides unique insights from an insider perspective to help you make better-informed business and leadership decisions. In this edited excerpt, Tobak reveals the truth behind six popular myths to help you decide if entrepreneurship is the right road for you.

The entrepreneurial world has always been about challenging the status quo and questioning conventional wisdom in search of new and better ways of doing things. That’s what gave rise, in one way or another, to every great American company. After all, if you’re just going to follow the pack and do what everyone else is doing, you may as well just go out and get a job working for someone else.
Today, however, there's a pervasive and nearly deafening mantra insisting that each and every one of you should quit your job and become an entrepreneur. The social collective says that every day you wait brings you closer to a life of poverty and regret.
But that’s simply not true. The idea that you can’t have a fulfilling career, be remarkably happy, and even get rich working for someone else is perhaps the most ludicrous, disingenuous, and irresponsible myth I’ve ever heard.
Don’t get me wrong: Entrepreneurship can be incredibly rewarding. Starting your own business may be the best decision you ever make—but it’s not for everyone. There’s a lot to consider before you take the plunge, starting with a few myths that are very much in need of exposure.

Myth 1: Entrepreneurship is the only way to get rich.

This is a complete fabrication. Granted, the richest people in America are mostly entrepreneurs or members of entrepreneurial families, and half of America’s millionaires are self-employed. But that doesn’t mean they were always self-employed. Many of them worked for companies before striking out on their own.
Then there’s the other half of America’s millionaires who are not self-employed. Hundreds of companies such as Microsoft, Intel, Google, Apple, and Facebook created hundreds of thousands of millionaires. The truth is, there’s no data or logic to support the premise that any given person has a better chance of making more money or getting rich by being self-employed. And the notion that it’s a simple either-or proposition is a fallacy. You can do both.

Myth 2: Follow your passion or a cause, not the money.

This is another myth born of oversimplification. Some people discover what they love to do, make a living at it, and find fulfillment. Others do what they’re good at and achieve financial success, and that frees them to pursue their passion. Still others pursue a passion or a cause with no market, go broke, and wind up having to do work they don’t enjoy to make ends meet.
While you’ll probably have a better chance of being happy and successful if you enjoy what you do for a living, there are lots of other factors that determine whether you can pull it off. Passion alone won’t pay the bills. Passion and money are both important. You shouldn’t choose one or the other.

Myth 3: Entrepreneurship is more fulfilling and will make you happier.

Just about everyone enjoys doing great work they can be proud of. And you can do that working for a big company, a small company, or your own company. Fulfillment has absolutely nothing to do with business ownership. If you want to manage, lead, or run a business, you’re better off learning the ropes in a good company before starting your own.
And the last time I checked, the question of what makes a person happy is pretty subjective. Most people are actually happier without the headaches, risks, burdens, hurdles, and uncertainty of having their own company. A lot of people worry too much about what the popular crowd says they should be doing. I think that’s what’s making everyone feel guilty and less happy ... but it shouldn’t.

Myth 4: Entrepreneurs have more freedom, less stress, and no bosses.

If you run your own business, there’s a good chance you work 24/7 and wear all sorts of hats you’re not necessarily comfortable with. Work often becomes your life, and the financial burden can be enormous. There’s nothing wrong with that, but not everyone feels more freedom and control and less stress that way. Many have the opposite response.


Besides, everyone has bosses. Depending on the size and type of company, entrepreneurs may have to answer to a board of directors, customers, and investors, not to mention federal, state, and municipal regulators and bureaucrats. Trust me, they can all be pretty bossy.

Myth 5: Corporate America is evil.

Every corporation -- even giants like Apple and Walmart -- began as somebody’s startup or small business. That’s right, a ginormous corporate behemoth is really just a small business that did really well. So why is entrepreneurship cool, while corporate America is evil?
I remember one of the mantras of the Occupy Wall Street movement was, “Corporations are not people.” Oh, yes, they are. They are run and staffed entirely by people. Every action they take and decision they make is by and for people. Their investors and customers are all people or companies that are themselves made up entirely of people. There is no distinction. Period.
As for companies, organizations, and governments that behave badly, it’s their leadership that’s the problem—the people running the show. So if you want to blame someone, blame the people not "corporate America."

Myth 6: Technology destroyed all the jobs.

Ever since the Industrial Revolution we’ve worried about machines taking our jobs and technology taking over our lives. While outsourcing, offshoring, and technology have without a doubt changed the job market -- particularly with respect to manufacturing -- the popular mantra that there are no jobs is simply untrue. 
If technology is destroying jobs, how do we explain the most lucrative and fastest-growing industry on the planet, technology? If people can’t find a job, chances are they lack in-demand skills and education. If anything, I think our families and educational system have done a poor job of keeping up with the changing market.
There’s also little doubt that the two big post-millennial recessions had a major impact on a growing gap between productivity and employment and the decline of median household income in the U.S. But that time frame also coincides with the advent of Web 2.0 and the distressingly low labor participation rate among Millennials.
Contrary to popular belief, technology is not destroying jobs. That’s a convenient excuse for a sluggish economy and a government that’s anything but business-friendly. But the more we behave like drones in a digital hive, the poorer we become. And that’s entirely by individual choice.
Don’t buy into popular myths. What you do with your career is your own business. Do what’s right for you, when it’s right for you. Follow your own path. Everything will work out fine.



15 Business Tips Every Entrepreneur Should Know

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The biggest problem founders and small business owners have is that they’re experts in their field and novices in what it really takes to effectively run a business. That’s what usually trips them up, sooner or later.
Don’t let that happen to you. Admit that you don’t know what you don’t know about business, starting with these 15 tips guaranteed to help keep you and your company out of hot water. Some are straightforward, others are counterintuitive, but they’re all true. And some day they’ll save your butt.

Always make sure there is and will be enough cash in the bank.

Period. The most common business-failure mode, hands down, is running out of cash. If you know you’ve got a cash flow or liquidity problem coming up, fix it now.  

You can’t fire bad employees fast enough.

You just can’t. Just make sure you know they’re the problem, not you (see next tip).

The problem is probably you.

When I was a young manager, my company sent us all to a week of quality training where the most important concept we learned was that 90 percent of all problems are management problems. When things aren’t going well, the first place to look for answers is in the mirror. 

Take care of your stars.

This goes for every company, big and small. The cost of losing a star employee is enormous, yet business leaders rarely take the time to ensure their top performers are properly motivated, challenged, and compensated.

Your people are not your kids, your personal assistants, or your shrink.

If you use and abuse them that way, you will come to regret it. Capiche?

Learn to say "yes" and "no" a lot.

The two most important words business owners and founders have at their disposal are “yes” and “no.” Learn to say them a lot. And that means being decisive. The most important reason to focus – to be clear on what your company does – is to be clear on all the things it doesn’t do.

Listen to your customers.

It boggles my mind how little most entrepreneurs value their customers when, not only are their feedback and input among the most critical information they will ever learn, but their repeat business is the easiest business to get.

Learn two words: meritocracy and nepotism.

The first is how you run an organization – by recognizing, rewarding, and compensating based solely on ability and achievement. The second is how you don’t run an organization – by playing favorites and being biased.

Know when and when not to be transparent.

Transparency is as detrimental at some times as it is beneficial at others. There are times to share openly and times to zip it. You need to know when and with whom to do one versus the other. It comes with experience.

Trust your gut.

This phrase is often repeated but rarely understood. It means that your own instincts are an extremely valuable decision-making tool. Too often we end up saying in retrospect and with regret, “Damn, I knew that was a bad idea.” But the key is to know how to access your instincts. Just sit, be quiet, and listen to yourself.

Protect and defend your intellectual property.

Most of you don’t know the difference between a copyright, trademark, trade secret, and patent. That’s not acceptable. If you don’t protect and defend your IP, you will lose your only competitive advantage.

Learn to read and write effective agreements.

You know the expression “good fences make good neighbors?” It’s the same in business. The more effective your agreements are, the better your business relationships will be. 

Run your business like a business.

Far too many entrepreneurs run their business like an extension of their personal finances. Bad idea. Very bad idea. Construct the right business entity and keep it separate from your personal life.

Know your finances inside and out.

If you don’t know your revenues, expenses, capital requirements, profits (gross and net), debt, cash flow, and effective tax rate – among other things – you’re asking for trouble. Big trouble.

You don’t know what you don’t know.

Humility is a powerful trait for leaders, and that goes for new business owners, veteran CEOs of Fortune 500 companies, and everyone in between. More times than not, you will come to regret thinking you knew all the answers.
Behind every failed company are dysfunctional, delusional, or incompetent business leaders. The irony is, none of them had the slightest idea that was true at the time. Even sadder, most of them still don’t. Don't end up like one of them. 


3 Skills Needed For Success As a Girl Boss

Friday, December 2, 2016 /
Let’s just admit it right here, we all get comparison-itis. Yes, it’s a condition where we look at other successful women in our industry and we compare, and we wonder why them, why not me? How did they become so successful? Why can’t I have that level of success? What’s their secret?

We all want to be successful, but comparing your beginning to someone else’s middle isn’t gonna do you any good.
In fact, after a year of following the best in my industry, studying their behaviors, subscribing to their lists, and basically stalking them 24/7, I saw three key things that each and every one of them has. It’s these three skills that have allowed them to be successful in their online businesses.
It’s also something that I am trying to practice in my own business. The only person that can stop us from reaching the kind of life and success we desire is ourselves. So, let’s get out of our own way, change our mindset, and just start.
1 // Confidence
This one is the key to unlocking all the rest. Female entrepreneurs that are successful aren’t afraid to put themselves out there and promote their business every. single. day.
Lack of confidence is something I think we all struggle with at one point or another in our lives, and if left unchecked it can absolutely hurt your success as a female entrepreneur.
To put it simply, if you lack confidence in yourself it will reflect back as a lack of confidence in your business.
If you want people to believe in the services and/or products you’re offering, and ultimately hand over their credit cards, then you have to show up, give insane value, and be authentic, so they can get to know, like, and trust you.


Having many ideas and never following through with them because you don’t believe enough in yourself is something I had to overcome in order to find my own success.
You need to believe in yourself, know that you have what it takes to put yourself out there and go after your dreams. Get out of your own damn way and just start.
.
2 // Self-Discipline
There are times in my business when I am so motivated that I don’t want to stop working. I can’t sleep, and I just work like a mad-women. The passion I have for what I do creates the madness, but then some days I just don’t feel motivated to do anything at all.
Being your own boss is great. There’s no one we have to answer to. BUT this also means there is no one there to hold us accountable. This is where it pays to have a plan.
So how can you get more disciplined? Set some attainable sort term goals.
List your goals for the next 90 days. Choose one main goal to focus on. For example, my goal was to get more subscribers on my list. Everything I focused on was list building. I created my free Pinterest course to give value while building my list. I created blog posts and was active on social media.
We can only achieve the results we desire if we buckle down and do what needs to be done, even when we don’t feel like doing it.
Another trick I found is by setting deadlines with my audience. It holds me accountable and keep’s me from putting things off. 
For example, I wanted to do a live webinar for the last 3 months and I just kept putting it off. Well, I just decided to announce it to my audience 5 days before we go live. Now there’s no procrastinating on that. Oh shit, I better get to work!
3 // Get Visible


The only difference between you and the other people in your industry who are crushing it… They’re all in. They put themselves out there, every single day. They pushed through their doubts and fears, and just went for it anyways.
This is where your self-discipline and confidence needs to come into play. You have to show up and be consistent every. single. day. And you have to have a plan.
Visibility Tips:
  • Post in Facebook groups, and offer your help to those who need it.
  • Consider starting a group of your own on Facebook and invite your email subscribers to join.
  • Post daily on 2-3 social channels. I like Pinterest, Twitter, and Instagram. Do live broadcasts with Facebook live or Periscope.
  • Host some webinars, do guest posts, and whatever else you can think of to get yourself in front of your ideal audience.


I hope this post inspired you to become the best version of yourself. Go after those dreams ladies, and don’t ever give up, just adjust.

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HMD officially takes over the Nokia phone business

Thursday, December 1, 2016 /
Starting today, HMD Global Oy is now the home of Nokia phones and tablets. The exclusive license extends 10 years forward and covers the whole world (sans Japan). Nokia, the company, will receive royalty payments for Nokia-branded products made by HMD (for both the name and for the intellectual property used).
It’s important to note that Nokia, the company, is not an investor or a shareholder in HMD. That said, HMD is a Finish company and there’s one Nokia representative on its Board of Directors. Also, FIH Mobile (a Foxconn subsidiary) will be making Nokia-branded feature phones.



This leaves HMD to focus on the Android-powered side of things. The site nokia.com/phones (operated by HMD) promises new smartphones coming in 2017. You can sign up to be notified by email for new developments.
The site currently lists a number of Nokia feature phones, which used to be manufactured by Microsoft, until the company unloaded the factories to Foxconn (technically, to FIH).
Here’s a bit more info about the leadership of HMD, which you might find interesting.
President: Florian Seiche, former co-founder of HTC’s branded smartphone business
CEO: Arto Nummela, former VP at Microsoft MObile Devices Sales (EMEA), joined Nokia in 1994
Chief Product Officer: Juho Sarvikas, introduced Nokia Windows Phone to US carriers
The list includes even more Nokia and Microsoft alums, plus a few from HTC, Sony Ericsson and other mobile phone luminaries.

Yearling attracts record price at auction

Wednesday, October 5, 2016 /
(CNN)He is only a year old and he's never run a race, but the offspring of a champion racehorse has become the highest-priced yearling of 2016 after being sold for $3.4 million at a Newmarket bloodstock auction.
The colt was purchased Tuesday for 2.6m guineas (£2.73m.) A guinea is equivalent to $1.5 and is an amount used during horse auctions.
    He was sold on day one of the Tattersalls October Yearling Sale on the strength of his pedigree out of sire Dubawi, the Irish 2000 Guineas winner and Epson Derby third, and Group Two Coronation Stakes winner Fallen for You.
    Lot 39 attracted interest from bidders in Australia, Qatar, South Africa and the UK, but it went to John Ferguson, a former trainer and Dubai ruler Sheikh Mohammed's bloodstock adviser for Godolphin racing.




    View image on TwitterView image on TwitterView image on TwitterView image on Twitter

    Yesterday we sold the world's highest-priced yearling of 2016: will it be more of the same today? Selling for D2  starts at 11am
    Ferguson also bought the second highest-priced lot, another Dubawi colt out of Group Two winner Giants Play, for $1.6m (£1.26m or 1.2m guineas.)
    The record for a yearling at Tattersalls was the $6.7m (£5.25m or 5m guineas) paid for Galileo filly Al Naamah in 2013. She has scored place results in a number of Group races but will be very valuable for her breeding, according to Tattersalls spokesman Jimmy George.
    Dubawi won the Irish 2000 Guineas under Frankie Dettori in 2005.
    Ferguson said of the horse known as Lot 39: "He is a lovely strong individual with a great pedigree and it is important for an organization such as ours to try and buy the best bloodstock available.
    "This sale has, due to the breeders in Great Britain and Ireland, become the best source of bloodstock in the world. Breeders deserve to be getting this sort of money for the very best they produce - they have created valuable broodmare bands and invested in the very best of stallions. It is so hard to breed a good horse.
    "There are two stallions in the world getting the best mares, Dubawi and Galileo, and the produce from Dubawi's better mares are starting to come on stream now."
    The 2016 Prix de l'Arc de Triomphe winner Found is a four-year-old mare out Galileo and Red Evie.
    A total of 136 lots sold for the sum of $41,773,260 (£32,802,000 or 31,240,000 guineas) at an average of $307,000 (£241,000 or 229,706 guineas) at the Newmarket auction.