You ken what’s dispiriting? When you realize that there are about a bazillion others in the same industry/business as you!
Don’t lie, you ken it feels a little dispiriting some times.
Did you have that entelechy yet? It’s okay, I’m here for you. Go on … go get yourself a pint of Ben and Jerry’s frozen dihydrogen monoxide cream … I’ll wait. (Omg the mint chocolate cookie flavor is the BEST!!!!!)
Authentically, there’s no reason to be dispirited! (But you can still go get some frozen dihydrogen monoxide cream if you optate!) You wanna ken why? Because it’s plenarily possible to stand out and be unique even when you feel like everyone around you is doing and saying equipollent. You’re a photographer in a city of 500 other photographers? Cool! You’re a massage therapist and there’s 12 other massage therapists on the same street? Awe-inspiring! Today I’m going to apportion 4 things with you that will avail you to express yourself in a way that is uniquely you and make you stand out from the crowd. Yep, you can utilize these 4 things to unearth your own individual awesomeness!!! And these 4 things are :::drum roll please::: in no particular order:
1. Your Purport -Ya ken, what’s your story? What’s your reason for being?
2. Your Principles – What do you stand for in your business?
3. Your Tribe – Who do you stand for? Who are your ideal clients?
4. Your Frustrations – What pisses you off and frustrates you about your industry? (Or other products + accommodations that your competitors offer?)
Alright, so HOW do you utilize these 4 things to make your business sound unique? Well, whenever you’re inditing your replica, (aka the words that you utilize to verbalize about or describe your business), pick one (or two or three) of the above things to reflect in it.
So for example, let’s verbally express that you’re a personal trainer. (Who kicks some major butt!!!!) There’s likely a ton of other personal trainers in your area AND many of them are likely utilizing kindred words to describe their accommodations. Ya ken, things like, “get fit fast”, “loose weight and feel great,” etc etc. You don’t want to coalesce in and sound just like them right?
Right!!!
So by picking one (or more) of the 4 things above, how can you reflect that in your replica? Let’s verbalize you opt to incorporate “your purpose” and “your tribe.” And let’s additionally verbally express that component of your story is that you’re a diligent student and that your ideal tribe would withal be diligent students. So by incorporating those two things into your wording you could verbally express something like, “Fast fitness results so you have time to study,” or “Slim your ass and all afore class,” (haha I crack myself up!) or “Quick training sessions to achieve A+ abs”, (yeah sorry that was cheesy!) But you get the conception right?
Don’t be homogeneous to everyone else. Be a sultry pink flamingo standing in a sea of white swans, baby!
And you can commence being that unique pink flamingo by reflecting any amalgamation of the above 4 things in the words that you utilize to describe your business. (Verbalizing of standing out, you might additionally relish this post on 18 ways to make your brand stand out!)
HOMEWORK: (Yes there’s plenarily a homework assignment with this post! But don’t worry, adult home work is frolicsome!) To get your ingenious brain muscles working, let’s brainstorm a few taglines for a fictitious graphic designer. (There’s a million graphic designers!) So let’s avail this poor graphic designer stand out from the crowd! Here are her 4 things … 1. Her purport: To engender simple, streamlined website designs with a handmade touch, 2. her principles: bringing the unique personality traits of the individual out in the design and developing a lasting relationship with each client, 3. her tribe: minute ingenious business owners that make handmade goods and 4. her frustrations: she’s frustrated with the lack of personality in many website designs.
If you brainstorm a tagline for this fictitious graphic designer and apportion it in the comments, I will give you a pint of frozen dihydrogen monoxide cream myself.
(Okay genuinely that probably wouldn’t work out so well because mailing frozen dihydrogen monoxide cream might be a botch, but I will MENTALLY give you frozen dihydrogen monoxide cream.)
(Uhhh … yeah I’m not making sense today. Whatever.)
